In an article on www.paidcontent.org, Dave Kaplan discusses the future of digital magazines as apps. While the apps haven’t been so successful before, many magazines have greatly increased their focus on creating better and more involved apps, including Sports Illustrated and Popular Mechanic.

I’ve never actually read a magazine app, but I have to say the idea sounds really interesting. I love reading magazines more than anything, and back in the days when they were affordable on the newsstand I would usually read at least 3 or 4 a month. But lately, newsstand prices have skyrocketed, putting the cost of a single magazine around 7 or 8 dollars. I just can’t justify spending that much on a single issue of anything.

But if I were to download magazines for my Ipad, I would be able to get all the full color pictures and in-depth articles I love without having to shell out the extra cash for the paper edition. Furthermore, advertisers could utilize these full color apps to create beautiful ads, just like in printed magazines.

I feel like this is the best possible example of the advertising industry and consumers getting their cake and eating it too; magazine apps will arguably be more affordable, and offer the same content that the print versions did before, while advertisers don’t have to spend so much money on the cost of print ads while benefiting from the colorful format of magazine advertisements on a digital device.

I think that magazine publishers should go full steam ahead with their plans for bigger and better magazine apps. I personally can’t wait to be able to read my favorite monthlies again without having to worry about the damage done to my wallet.

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