Tag Archive: Google


Google has just announced a new social aspect to their search engine, simply called +1. As detailed in an article by the Financial Times, (http://on.ft.com/e3dMip) Google is trying to use this new feature to compete with Facebook’s “like” system of judging web content.

Personally, I think this is a really smart idea. Google should be able to use this data to draw advertisers to sites with the highest amount of “+1’s” so that advertisers can see which websites people are most interested in. This in turn could help websites to adjust their prices for banner ads if they have a higher +1 status, or vice versa. In a time when everyone is uncertain of the effectiveness of online advertising, this seems like a likely step in the right direction for ad companies and websites to gauge the popularity of various sites.

If I worked at Google, I would collect this data and then sell it to various websites. That way, Google can turn a profit off of this new system while helping to inform website admins to the popularity of their site. Alternatively, websites might want to pay Google to enable the “+1” feature for their sites when they come up in a search. I really feel like this is a great idea for everyone involved in online marketing, and could definitely boost the ad revenue that is gained by online news media sites. In general, if something works for Facebook, it should work in the broader context of the Internet’s social media capabilities.

Now the only thing left to determine is if Google users will like, I mean, +1, this new feature.

 

 

In this corner... the world champion of all search engines... Google!!!

And in this corner, the fastest growing social network on the web... Facebook!!!

If Justin Beiber can become an overnight sensation because of YouTube, who’s to say that the next Steven Spielberg won’t be found there too?

Google, the owner of YouTube, has purchased the web video company Next New Video for $50 million dollars, as announced on Monday (http://nyti.ms/gB2TI9). Next New Video is a website through which users can create their own videos and distribute them for profit.

The acquisition of Next New Video may turn out to be a huge success for YouTube. When most people think of YouTube videos, some of the first things that come to mind are dogs on skateboards and other America’s Funniest Home Video type of clips. However, genuinely talented people have been discovered on YouTube, including Justin Beiber (like him or not) and the newest lead singer of the rock band Journey.

Professional, full length videos on YouTube might be the start of independently produced feature films, news shows, and even accurate newscasts by citizen journalists. Much like public access TV gave regular Americans access to a television audience, YouTube has given people all over the world the chance to get exposure on an international level. I’m actually shocked that more directors and citizen journalists haven’t been discovered already.

I think the acquisition of Next New Video by YouTube is a great thing. By giving people easy access to software that allows them to create professional grade videos instead of amateurish gag clips, more and more budding journalists and film directors will surely begin to make their work known. The world has seen enough silly viral videos and teen idols gain popularity from YouTube – Bring on the award winning online journalists and Oscar winning directors.

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