After reading the State of the News Media this week, I have to say I was pretty depressed by the results. The decreases in newspaper readership and circulation perfectly matched what we have been talking about in class this semester (I  was hoping to hear differently) Despite the gloominess surrounding the decline in newsprint and cable tv,  there was some good news for online readership. Apparently, more people than ever before get their news online, which may have also helped to bolster online ad revenue.

Finally, some good news! Throughout my journalism career, I have heard about the downfalls of online advertising, but it seems that things may be turning around for digital advertisers. With the growing popularity of online news consumption, it only makes sense that online ad revenue would also increase, since more eyes equals more dollars for marketers. The only concern that I have is with mobile devices and news consumption- where are free mobile apps going to make their money?

I personally read the NY Times on my iPod Touch at least two or three times a week, and there are virtually no ads. I happen to like this a lot as a news consumer, but the journalist part of me worries that these programs will begin to die off if people don’t pay for them and there aren’t any ads to pay for their maintenance. So what is a news organization to do?

Now that almost half of online news consumers use mobile devices to get their daily news, the media needs to figure out a way to offer affordable mobile apps and keep consumers coming back to their apps daily. I think charging something like $5 a month for a news app is a good place to start – in fact, The State of the News Media said that some people are willing to pay for digital news outlets.

As a community of journalists, we need to band together and focus on what works in order to keep our industry strong. Its the only way we can manage to provide the general public with the information they want and need while managing to support ourselves and professional writers and reporters.